One of the newer advertisements, those of Bajaj Allianz, using no less a personality than Naseeruddin Shah, an Eminent Actor, has him saying that he would go for being Great rather than Good.
In the advert Naseeruddin is asking us: ‘Would Alexander have been remembered if he had been (called) the Good instead of the Great?!’
I do not know on what basis they built this up. Is greatness conquering great amounts of territory? Being the lord of great lands and masses? In that case, what would Bajaj say with reference to hitler, stalin, idi amin, pol pot? Does greatness lie in amassing fame and fortune? Do not mafia bosses have lots of money?
As for fame, though I remembered Naseeruddin from my earlier days, I had to look up on Google to get the spelling of his name right, and to check that I was talking about the right man, and Naseer is still living. How many of today’s youth remember or appreciate Charlie Chaplin? ONE generation and You are gone!
But if We take up Christ, the Buddha, Abraham Lincoln and Gandhi, ages and generations have had No difficulty in accepting them as Great.
Bajaj will do well to change this advert. They are a good company. I do believe some young script writer(?) has come up with this funny(!) Great vs Good imbroglio. It behooves that business houses contribute to Values even in their adverts. HAVELLS advertisements have shown the way, in showing that Power is in the Hands of the People, while presenting their own products.